My process involves listening, understanding and clearly communicating. This two-way process means no time (or money) is wasted travelling down the wrong path. We define the route together and make sure we reach the final destination with the minimum of stress.
Copywriting
If you’ve got a great story to tell, I can help you find the words to tell it to the world. Whether it’s a website, blog, email newsletter, punchy DM, radio ad, annual report or brochure, I can turn your words and ideas into creative writing and compelling content. Read some of my tips on copywriting on my blog.
Digital
It’s all very well having a smart looking website, but if it doesn’t engage people, you’ve wasted your money. Words, copy and stories create connections and drive users through your website. Well-written copy delivers results and keeps your brand top of mind.
I understand the nuances of digital copy and SEO. In this age of information overload, real skill is needed to cut through the white noise that surrounds us all. My clear, simple messaging stands the test of time and technology.
I have been lucky enough to work on projects from tender stage, through to launch. This means I have helped shape the user's journey through the website. I have also studied website analytics to see what content is working and what isn't, and adjusted the site accordingly.
DM
You’ve got about two seconds before it’s thrown in the bin. The challenge: to override the order from the brain to the arm. Creativity is key. Button pushing is essential. I have created a range of powerful DM, independently and as part of a creative team. Working in a DM agency, I saw the project through from initial concepts and client presentation, to mail run and statistical analysis.
PR and External Communications
Along the way I’ve worked with, and in, different comms and marketing teams. I bring a fresh perspective that can work wonders for your messaging to your stakeholders, clients and customers. I’ve written newsletters, emails, strategies, press releases, websites, annual reports, brochures...the works.
Internal Communications
Internal comms is often considered the poor cousin of marketing and PR, but a motivated, happy team works wonders for your business. However you want to communicate with your staff make sure it’s relevant, useful and interesting. I’ve worked with organisations to communicate change, written comms strategies and calendars, even developed ideas for productive workspaces.
Editing and Proofreading
Spelling, grammar, tautology, semantics. I love them. Let me check your words and make sure they’re correct. And most importantly, let me make sure they’re delivered in plain English, in a language people understand quickly and easily.