ANZ bank
Celebrate Life
I regularly worked within the creative team of RAPP (part of the DDB group) on DM projects. This mailer for life insurance was sent to ANZ customers on their birthday, so the message needed to be upbeat. Another key consideration was the ANZ brand, which used real employees. The client chose this lighter concept and ran a successful campaign.
National Bank
Study break with a difference
National Bank wanted students to fill in an online survey. The designer and I came up with a range of concepts, which we pitched to the client. They chose this fun, tongue-in-cheek mailer giving students a break from their studies.
UNICEF
Changing lives
Charities need a strong message to cut through and reach out to donors. I focused on the positives and explained the huge difference that a small donation can make to an individual’s life. I worked on several campaigns for UNICEF - water pumps, buy a bike and AIDS prevention. I also created the copy for donation envelopes and letters to regular donors.