Radio
Four Square Wine Club
FourSquare is a chain of metro-sized supermarkets in New Zealand. I created several radio scripts to drive traffic to their website and encourage people to join the wine club - with the offer of a free bottle of wine. This national radio campaign significantly boosted their wine club membership.
Video
New World Supermarket Training Video
This training video helped staff of a major supermarket chain in New Zealand to understand how and why to use less plastic bags. It also demonstrates how to ‘pack 7’ items in a bag. In the project from the get-go, I worked closely with the client to develop the key training points, devise a structure and put together the script. I also worked on the shoot, directing the actor and supervising scenes in store.