Welcome Support
Care with a difference
Welcome Support helps all kinds of people live life to the full. They had plenty of stories, but needed someone to help tell them.
Their copy needed to reassure family members and also explain why their approach was so different. I developed a professional, but friendly tone of voice for the brand. I created a simple architecture that helped users navigate easily around the site. Then I crafted copy for the different sections of the site. Read how my copy helped Welcome Support build their business.
Gilchrist & Gray
Helping a new travel business take off
Anyone can go online and book a holiday. So my client needed people to understand why they should pay her to book their holidays. After creating a tone a voice that would appeal to the target market, I developed inspiring copy that tickles itchy feet and reassures travellers that with Gilchrist & Gray they will find the perfect getaway. Now where did I put my bikini....
Urban Harvest
Tasty copy for an online farmers' market
I worked with the founders of this high end, online grocery business, to create a voice for the brand and then apply this to the website and marketing material. I had a key role in developing the usability of the site and the architecture. It was a real thrill to be in at the start and play an integral role in bringing the business to life.
MSO Design
Quirky copy for a quirky agency
I worked very closely with this design agency in Wellington, New Zealand. They needed copy full of character and energy for their own website. I helped with the architecture and created lines that embodied their unique personality.
Clean copy for a dirty business
A company that cleans wheelie bins needs clear, simple copy that explains the service and why to use it. We used the strapline let us do your dirty work and developed slightly tongue-in-cheek copy to help Envirobin stand out from the crowd. My client liked the copy so much they asked me to write for their other businesses.